VOSK records
Visual identity and Art Direction
for an electronic music label
Visual identity and Art Direction
for an electronic music label
In 2024, my husband and I launched VOSK Records — a record labe focused on electronic music.
Naming and Logo
The name VOSK translates to “Wax” from Russian — a common term for a vinyl record. I wanted the logo to reflect the label’s dedication to the physical medium. A 12” record forms the O and the negative space within the V and S shapes reveal a turntable cartridge needle under magnification.
The name VOSK translates to “Wax” from Russian — a common term for a vinyl record. I wanted the logo to reflect the label’s dedication to the physical medium. A 12” record forms the O and the negative space within the V and S shapes reveal a turntable cartridge needle under magnification.
Cover design
The cover art was shot on Jackson Street bridge in Atlanta — a famous tourist spot that presents a unique view of the city’s skyline. The artwork plays on the concept of the record titled “Motion Detection”, exploring themes of surveillance and being “caught in action”.
The cover art was shot on Jackson Street bridge in Atlanta — a famous tourist spot that presents a unique view of the city’s skyline. The artwork plays on the concept of the record titled “Motion Detection”, exploring themes of surveillance and being “caught in action”.
Social media content
Merch
